Jaunpur: Aisshpra Gems & Jewels has opened its
16th showroom in Jaunpur on May 7, further strengthening its retail network
across Uttar Pradesh. The new showroom offers gold, natural diamond, polki, and
silver jewellery collections and witnessed strong customer footfall during its
launch event.
The showroom was inaugurated by actor and Member of
Parliament Ravi Kishan in the presence of company directors Atul Saraf, Anoop
Saraf, Vaibhav Saraf, and Saumitra Saraf. Franchise partners Rajesh Dubey,
Naveen Dubey, Vikas Dubey, Vivek Dubey, Adarsh Dubey, and Roshan Dubey were
also present during the inauguration ceremony.
As part of the launch celebrations, Aisshpra announced
inaugural offers, including discounts of up to 50 per cent on making charges
for selected gold and diamond jewellery collections. The retailer positioned
the launch as both a commercial expansion and a celebration of customer trust
and regional growth.
The Jaunpur launch also marked the regional introduction of
the company’s “Jewel Story” collection, a lightweight natural diamond jewellery
line designed for younger consumers and working professionals. The collection
includes jewellery crafted in 9KT, 14KT, and 18KT gold, focusing on everyday
wear, gifting, and office jewellery categories.
Commenting on the launch, Ravi Kishan said that Aisshpra
Gems & Jewels’ arrival in Jaunpur reflects the growing commercial and
aspirational strength of emerging cities. He congratulated the company and
expressed confidence in its continued growth within the region.
Directors Atul Saraf and Anoop Saraf stated that Jaunpur
represents an important market within the company’s broader expansion strategy
focused on Tier 2 and Tier 3 cities across Uttar Pradesh. According to the
company, the expansion aligns with rising jewellery demand in developing
regional markets where consumers are increasingly seeking branded and
design-led jewellery retail experiences.
The launch reflects a broader trend within India’s jewellery
industry, where organised retailers are expanding aggressively beyond metro
markets and strengthening their presence in emerging urban centres. Alongside
traditional jewellery categories, there is also growing focus on lightweight
diamond jewellery and everyday wear collections aimed at younger demographics
and evolving consumption patterns.
With the Jaunpur showroom, Aisshpra Gems & Jewels
continues to strengthen its regional retail network while expanding its reach
across high-potential growth markets in northern India.
