Mumbai: The
Akshaya Tritiya festival in 2026 has seen an extraordinary surge in both gold
and silver sales, with the market achieving unprecedented highs despite
significant price increases. The latest data from the India Bullion and
Jewellers Association (IBJA) reveals a transformative shift in consumer
behavior, underscoring a marked resilience in the bullion market.
The gold market registered a remarkable
134% growth in total value, with gold sales in 2026 reaching ₹37,500 Crore, up
from ₹16,000 Crore in 2025. The volume of gold sold also saw an uptick, moving
from 16 tonnes in 2025 to 25 tonnes this year. The price per gram of gold
experienced a sharp increase, contributing to a substantial rise in turnover,
despite only a modest rise in the volume of gold sold.
Silver, though experiencing a decline in
volume, saw its total market value soar. The volume of silver sold dropped from
400 tonnes in 2025 to 300 tonnes in 2026. However, the market value surged by
over 87%, reaching ₹7,500 Crore. This shift signals silver’s growing dual role
as both an industrial and investment asset. Despite higher entry costs and
significant price volatility, silver remained attractive to investors,
reflecting broader market trends.
Retailers reported a strong demand for
lightweight jewellery and digital gold, as consumers balanced traditional
Akshaya rituals with the reality of record-high gold prices. Digital gold, in
particular, has become increasingly popular as consumers seek secure and
flexible investment avenues.
The significant growth in both gold and
silver sales during this year's Akshaya Tritiya clearly reflects a broader
trend of diversification in the Indian investment portfolio. With gold now
firmly embedded as both an asset and cultural symbol, the festival highlighted
the continued strength of the Indian bullion market, even amidst challenging
economic conditions.
Orozone Jewel News
