Mumbai: Candere
by Kalyan Jewellers has launched a new video advertising campaign featuring its
brand ambassador, actor Shahrukh Khan, highlighting its solitaire jewellery
collection. The campaign positions the jewellery as an essential part of one’s
day-to-day life and special moments.
https://www.youtube.com/watch?v=eXhXfROn6tE&t=45s
This campaign is part of Candere’s ongoing
online marketing efforts aimed at building its visibility across various
digital platforms. It seeks to reach a broader consumer base through video-led
interactive advertisements. For this solitaire campaign, Candere has used a
conversational format and Shahrukh Khan’s star power to deliver a simple yet
thoughtful message: a small piece of jewellery can fix life’s small problems.
The actor is seen purchasing a jewellery piece for his wife after a minor
argument, effectively underscoring the campaign’s message, building brand
recall, and highlighting Candere’s new solitaire range.
Candere is a prominent online jewellery
brand in India, known for its extensive collection of diamond and gold
jewellery, and has been a part of Kalyan Jewellers since 2017.
