New Delhi: Dhirsons Jewellers, part of the Dhiraj
Dhir Group, Lajpat Nagar, has introduced its Mother’s Day campaign, ‘First
Love, First Gold’, as a tribute to mothers on the special occasion.
The campaign is based on the idea that a mother is often a
person’s first experience of love, even before life’s milestones, relationships
or personal achievements take shape. This bond becomes a foundation in an
individual’s life, influencing their emotions, values, decisions and the way
they grow as a person.
At Dhirsons, gold has long symbolised what endures, while
diamonds represent brilliance and light. Through ‘First Love, First Gold’, the
brand brings these two elements together to reflect a mother’s role as
constant, grounding and quietly transformative. The campaign thanks the women
whose love, strength and presence shape individuals into who they become.
The visual-led campaign is supported by a curated Mother’s
Day edit, featuring a selection of gold and diamond jewellery ranging from
timeless classics to contemporary designs. The collection is positioned as a
thoughtful way to mark the occasion, with pieces that balance everyday
wearability with occasion-led elegance. It is available across all Dhirsons
showrooms and on the brand’s official website.
Speaking on the campaign, Riva Dhir, Creative Director,
Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar, said, “With First Love,
First Gold, we aim to honour every mother who has been a symbol of love, shine
and light in our lives. It acts as a reminder to all of us how incomplete our
lives would be without her.”
Founded in 1950 in Ludhiana, Punjab, Dhirsons Jewellers is a
legacy jewellery brand. Since establishing its presence in Delhi in 1992, the
company has grown from a modest showroom into one of the city’s leading
jewellery destinations, offering an extensive selection of gold, diamond, polki
and bridal jewellery.
