New Delhi: The
Natural Diamond Council (NDC) has announced the launch of World Diamond Day on
8 April, an initiative to be celebrated annually from this year onwards. The
aim is to celebrate natural diamonds globally, bringing together the entire
ecosystem from miners and manufacturers to retailers and consumers.
NDC positions the day as a global
celebration by not limiting it to an industry campaign. The core idea is to
rekindle the emotional connection that diamonds bring to people, encouraging
their representation in their lives.
NDC has dedicated a customised platform to
encourage participants for World Diamond Day, inviting users from industry
professionals to consumers to share their personal stories online. The
initiative also encourages the use of hashtags #WorldDiamondDay and
#NaturalDiamonds, boosting user unity across the globe.
