Mumbai: Om
Jewellers has teamed up with fashion influencer Masoom Minawala to unveil its
new collection, highlighting the harmony of timeless craftsmanship and modern
elegance. The collaboration aims to show how effortlessly the brand's classic
jewellery blends with fashion-forward styling.
Although Om Jewellers has officially
announced its partnership with fashion influencer Masoom Minawala, the brand
has kept many details under wraps. To build curiosity, it has been engaging its
audience on Instagram with interactive posts. The brand recently shared a post
showcasing its masterpiece bangle, studded with intricate polki diamonds and
emeralds, asking, “Can you picture how stunning these would look on
@masoomminawala? Not long now until you see the complete look.” This approach
not only places the jewellery in front of the right consumer but also sparks
curiosity and encourages interaction, helping the brand reach a broader
audience.
This digital marketing strategy helps Om
Jewellers expand its reach, while working with a youthful and influential
figure like Masoom Minawala connects the brand with a fashion-driven audience.
Founded in 1939 in Gujarat, Om Jewellers
has a long history, starting as manufacturers before opening retail stores in
1999. Since 2015, the brand has built a strong online presence and expanded in
Mumbai, with stores in areas like Bandra, Ghatkopar, Mulund, and Borivali,
becoming a trusted name in luxury jewellery.
