Noida: Sennes,
Senco Gold & Diamonds’ lab-grown diamond brand, has announced the launch of
its first exclusive store in Noida at Gaur City Mall, marking its 12th store
across India.
The store showcases a curated selection of
Sennes’ lab-grown diamond jewellery, along with its aesthetic offerings like
leather accessories and fragrances, bringing together craftsmanship and fashion
luxury.
Spread across approximately 670 sq. ft.,
the newly launched store is designed to deliver a modern, immersive retail
experience, further strengthening Sennes' presence across key urban centres.
Commenting on the new location, Joita Sen,
Director and Head of Marketing at Senco Gold & Diamonds, said, “Noida
consumers are both design-aware and decisively modern in how they approach
jewellery today. With Sennes, our focus has been on introducing lab-grown
diamonds not just as an alternative, but as part of a larger, design-led
lifestyle.”
She emphasised, “This store brings that
vision together—where jewellery, leather, and fragrance exist as one cohesive
experience. As we expand into Noida, the idea was to create a space that feels
intuitive, contemporary, and clearly reflective of what Sennes stands for.”
Strategically located at Gaur City Mall,
the store is poised to become a key destination for shoppers in Noida. The
brand aims to expand its footprint to 30 stores by the end of the year,
strengthening its accessibility and deepening engagement with consumers across
cities.
