Mumbai: Titan
Company’s jewellery retail brand Tanishq enters into the natural gemstone
range, one of its unexplored segments. The foray came into limelight after the
brand unveiled its new ad campaign featuring actor Tripti Dimri, introducing
its coloured stone collection, ‘Hues’ in 18 kt.
With this advertising campaign, the brand
introduces modern jewellery in vibrant gemstones, moving on from occasional-led
purchase to everyday wear. The designs are curated in various sculptural forms
and techniques such as cabochon cuts, layering and bunching to enhance depth
and movement.
Speaking about the campaign, Pelki
Tshering, Chief Marketing Officer of Titan, said the brand’s new contemporary
collection celebrates playfulness and authenticity through the colourful world
of gemstones.
In a similar vein, Dimri praised Tanishq’s
new leap, underlining her liking for the Hues collection that she feels
naturally brings out the idea of self-expression through different colours.
Priced in the range of 30,000, the
collection is available in both occasional and daily jewellery designs, as per
reports.
Apart from this new venture, the brand has
special other offerings for the auspicious occasion of Akshay Trithiya, a
festival that booms the retail business.
