Kolkata: Silver
jewellery brand, Tribe Amrapali, launched its 38th store at Kolkata’s Netaji
Subhash Chandra Bose International Airport, Terminal 2, marking the brand’s
aspiration to expand its airport presence and connect with consumers at a prime
travel point.
The new store reflects Amrapali’s signature
aesthetic, offering its most curated and distinctive pieces to consumers at a
travel hub, connecting with diverse cultures in both an intuitive and immersive
shopping destination.
Speaking on the launch, Akanksha Arora, CEO
of Tribe Amrapali, said, this store marks the healthy response we received at
our first airport space, which encouraged us to open this new location.
Arora further emphasised, “Airports bring
together people from diverse cultures and regions, providing an opportunity for
many to explore the brand for the first time, naturally during their journey.
Airport stores enhance the shopping experience and often lead to spontaneous
gifting, creating an intriguing consumer transaction.
Tribe Amrapali is introducing silver with
aesthetic designs and has steadily expanded its retail footprint nationwide,
strengthening its presence across Mumbai, Delhi, Bengaluru, and Ahmedabad.
