News
Published stories for #jewellerymarketing.
Nuwear Jewels has introduced a new customer engagement initiative with its first-ever Jewelry Game Night at Harvey Nichols Kuwait. The experiential event combined jewellery educat...
2026-07-02 13:22:38
Sennes by Senco, the contemporary lab-grown diamond jewellery label from The House of Senco, marked its international presence at the Cannes Film Festival through a collaboration...
2026-05-14 13:08:18
Keshav Jewellers has launched a creative outdoor campaign in Odisha, using a classic Ambassador car as a mobile brand display across Cuttack and Bhubaneswar. The initiative brings...
2026-05-11 16:08:13
By combining cricket fandom with jewellery storytelling, Dhanraj Jewellers has created an engagement-led campaign designed to spark conversations and drive social media interactio...
2026-05-08 13:45:35
Sri Vasavi’s The Amethyst Store has launched a Mother’s Day jewellery styling campaign with designer and style personality, Ashwin Thiyagarajan, bringing together luxu...
2026-05-08 13:12:01
CaratLane and The Body Shop India have collaborated for a Mother’s Day giveaway that brings together jewellery, self-care and emotional gifting, positioning the occasion as a cele...
2026-05-07 14:56:57
Senco Gold & Diamonds celebrates the many facets of motherhood through a diamond-led Mother’s Day campaign, highlighting the evolving roles of mothers as nurturers, protectors...
2026-05-07 13:47:32
Abaran Timeless Jewellery’s Women’s Wednesday campaign uses personalised name-led social media posts to promote its women-focused jewellery collection, combining emotional recall,...
2026-05-05 14:38:00
PMJ Jewels has introduced its “Go Vote, Get Inked” campaign in Tamil Nadu, offering ₹5,000 instant discounts to customers who show proof of voting. The initiative combines custome...
2026-04-29 12:40:00
Kiara Jewellery connects jewellery with sport, using its Dubai Royals association to build a winners-led identity
2026-04-20 17:33:00
BlueStone collaborates with Bhoot Bangla, using a themed digital video to connect jewellery storytelling with film-led marketing
2026-04-20 15:40:00
CaratLane has appointed Yami Gautam Dhar as its first-ever brand ambassador, signalling a strategic shift towards stronger brand visibility and deeper consumer connection in the e...
2026-04-09 15:36:00
Indriya launched its Akshaya Tritiya campaign, led by Aditi Rao Hydari, with the tagline ‘Bada Shagun, Bade Offers.’ The campaign celebrates women’s love for jewellery while promo...
2026-04-07 12:24:00
De Beers Group expands its ‘Love, From Dad’ campaign with new natural diamond designs for second ear piercings, aimed at increasing retail sales. The initiative, supported by INDR...
2026-04-02 12:01:00
The emotionally driven campaign highlights jewellery as a lasting part of meaningful moments, reinforced by a strong narrative and relatable storytelling
2026-04-01 12:41:00