#amp

Senco Celebrates Everyday Self-Gifting With ‘Drops of Joy’ Monsoon Campaign

Senco Gold & Diamonds has unveiled its new ‘Drops of Joy’ monsoon campaign, encouraging customers to celebrate everyday moments through self-gifting and contemporary jewellery...

Bhima Jewellery Launches ‘Dazzling Diamond Days’ Campaign

Bhima Jewellery has officially inaugurated its Dazzling Diamond Days campaign, marking the beginning of a special diamond-focused retail celebration. The campaign was inaugurated...

Tamannaah Bhatia Joins Sitaare Gold & Diamonds As Brand Ambassador

Sitaare Gold & Diamonds has announced actor Tamannaah Bhatia as its new brand ambassador, marking a significant step in the brand's journey to strengthen its luxury positionin...

K M Choksi Jewellers Organises First Blood Donation Camp, Reinforcing Commitment To Community Care

K M Choksi Jewellers has organised its first-ever Blood Donation Camp as part of its community outreach initiatives. The programme reflects the Surat-based jewellery brand’s commi...

Marri Gold & Diamonds Crowns Winners Of ‘Rojuko Lakshadhikari’ Campaign In Hyderabad

Marri Gold & Diamonds has concluded its ‘Rojuko Lakshadhikari’ campaign at its Kukatpally showroom in Hyderabad, rewarding three customers with ₹1 lakh each. The initiative re...

Candere Appoints Smriti Mandhana As Brand Ambassador Alongside Shah Rukh Khan

Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has appointed Indian cricketer Smriti Mandhana as its new brand ambassador. Joining Shah Rukh Khan as th...

Fedha By Challani Welcomes Vani Bhojan As The Face Of The Brand

Fedha by Challani has announced actor Vani Bhojan as the face of the brand, marking a new chapter for the silver jewellery label. The association highlights timeless elegance, cra...

Khimji Jewellers Launches ‘Mega Old Gold Exchange Utsav’ With Dual Customer Benefits

Khimji Jewellers has launched its Mega Old Gold Exchange Utsav , introducing dual customer benefits aimed at encouraging jewellery upgrades and festive purchases. The campaign com...

Senco Gold & Diamonds Celebrates Raja Parba With ‘Raja Rani Utsav’ In Odisha

Senco Gold & Diamonds has launched its “Raja Rani Utsav” campaign in Odisha, celebrating Raja Parba, womanhood and festive jewellery shopping. The campaign brings together lig...

Jawhara Jewellery Collaborates With Men Of Platinum UAE For Father’s Day Campaign

Jawhara Jewellery has collaborated with Men of Platinum UAE for a Father’s Day campaign celebrating fathers who lead through quiet strength, character and example. The campaign po...

Gabriel & Co. Names Jessica Alba Brand Ambassador For ‘That’s Love, Perfected’ Jewellery Campaign

Gabriel & Co. has named Jessica Alba as its newest brand ambassador with the launch of its “That’s Love, Perfected” campaign. The New York jewellery house places fine jeweller...

Divine Solitaires Celebrates Father’s Day With Campaign Honouring Father-Child Bonds

Divine Solitaires has launched a Father’s Day campaign in Mumbai, celebrating the quiet strength, support and emotional presence of fathers. Centred around the father-child bond,...

How a Simple Wooden Clamp Can Increase Setting & Filing Production

Tanishq Taps Sushmita Sen, Ananya Panday & Radhika Apte for Natural Diamonds Campaign

Tanishq’s new natural diamonds campaign, Souls in Symphony, brings together Sushmita Sen, Ananya Panday and Radhika Apte in a film directed by Shoojit Sircar. Set against an intim...

De Beers Group Celebrates Father’s Day With ‘Love, From Dad’ Campaign Featuring Pankaj Tripathi And Aashi

De Beers Group has launched a special Father’s Day edition of its ‘Love, From Dad’ campaign featuring actor Pankaj Tripathi and his daughter, Aashi. Centred around the second ear...

Kriti Sanon Leads GIVA Jewellery Exchange Fest as Brand Announces International Trip Giveaway

GIVA has brought back its Jewellery Exchange Fest with brand ambassador Kriti Sanon fronting the campaign and an international trip giveaway as the key consumer hook. The campaign...

Saraswaan Organises Blood Donation Camp in Ranchi

Saraswaan organised a blood donation camp in Ranchi to promote voluntary blood donation and support a life-saving cause. The initiative reflected the jewellery brand’s commitment...

Batukbhai Sons Jewellers Unveils Men’s Jewellery Campaign with Cricketer Jitesh Sharma

The campaign connects the precision of cricket with the craftsmanship of jewellery, highlighting refined designs for modern men

Mahesh Babu Fronts PMJ Jewels’ Limited-Edition Superstar Bracelet 2.0 Launch

PMJ Jewels has announced its limited-edition Superstar Bracelet 2.0 , a solid gold and diamond men’s bracelet scheduled to launch on 31st May 2026, with the campaign positioned ar...

Khimji Jewellers Announces Mother’s Day Celebration Contest Winners

The brand celebrated precious family moments by recognising three winners as part of its Mother’s Day customer engagement campaign

Pothys Swarna Mahal Links Women’s Gold Ownership with Old Gold Exchange Push

Pothys Swarna Mahal’s Old Gold Exchange Mela links women’s household gold with national strength while offering customers ₹450 extra per gram on old jewellery exchange. The campai...

Jawhara Jewellery Partners with Arabian Center for Eid ‘Capture & Win’ Campaign

The activity also reflects how jewellery brands are using mall partnerships and digital engagement to reach consumers during important festive periods. By combining retail presenc...

GIVA Strengthens Men’s Silver Jewellery Line with ‘Men Want Gifts Too’ Campaign

Featuring Aditya Roy Kapur, the campaign positions GIVA MEN Silver as a lifestyle-led jewellery and gifting choice for modern male consumers

Ashlesha Thakur Fronts CaratLane’s New Campaign for Accessible Natural Diamonds

The campaign spotlights CaratLane’s Shaya Diamonds range in 925 silver and 9KT gold, positioning natural diamonds as stylish, everyday and more attainable for younger jewellery co...

Keshav Jewellers Uses Classic Ambassador Car for Outdoor Brand Campaign in Odisha

Keshav Jewellers has launched a creative outdoor campaign in Odisha, using a classic Ambassador car as a mobile brand display across Cuttack and Bhubaneswar. The initiative brings...

P N Gadgil & Sons Appoints Sonali Bendre as Brand Ambassador

P N Gadgil & Sons has appointed actress Sonali Bendre as its new brand ambassador, with a campaign focused on heritage, identity and jewellery as heirloom. The association wil...

Dhanraj Jewellers Turns IPL Team Energy Into Jewellery Inspiration

By combining cricket fandom with jewellery storytelling, Dhanraj Jewellers has created an engagement-led campaign designed to spark conversations and drive social media interactio...

The Amethyst Store Reimagines Mother’s Day Through Jewellery Styling

Sri Vasavi’s The Amethyst Store has launched a Mother’s Day jewellery styling campaign with  designer and style personality,  Ashwin Thiyagarajan, bringing together luxu...

Dhirsons Jewellers Celebrates Mother’s Day With ‘First Love, First Gold’ Campaign

Dhirsons Jewellers celebrates Mother’s Day with its ‘First Love, First Gold’ campaign, honouring mothers as the first and most unconditional source of love in every individual’s l...

CaratLane and The Body Shop India Collaborate for Mother’s Day Giveaway

CaratLane and The Body Shop India have collaborated for a Mother’s Day giveaway that brings together jewellery, self-care and emotional gifting, positioning the occasion as a cele...

Senco Highlights the Layered Beauty of Motherhood in New Campaign

Senco Gold & Diamonds celebrates the many facets of motherhood through a diamond-led Mother’s Day campaign, highlighting the evolving roles of mothers as nurturers, protectors...

NAC Jewellers Introduces ‘Mom & Mini’ Campaign for Mother’s Day

NAC Jewellers has launched a Mother’s Day campaign under its Young Ones initiative, inviting mothers and children to take part in a ramp walk contest while bringing kids’ jeweller...

Aisshpra Puts Mothers’ Jewellery at the Centre of Its Mother’s Day Campaign

Aisshpra Gems and Jewels has launched a Mother’s Day contest inviting participants to share selfies with their mothers wearing jewellery, focusing on emotion, memories and heritage

TBZ Unveils 22-Foot 3D Necklace Billboard in Kochi

TBZ has launched a large-scale outdoor campaign in Kochi featuring a 22-foot handcrafted 3D necklace installation, supported by a Kerala-inspired Golden Fleet to showcase its anti...

GIVA Takes a Playful Route for Mother’s Day Gifting

GIVA’s Mother’s Day campaign uses humour and cultural cues to position silver jewellery as a thoughtful, lasting and original gifting choice over conventional options

Divine Solitaires Marks Mother’s Day with Emotional Campaign

Divine Solitaires has launched an emotional Mother’s Day campaign highlighting the quiet presence of mothers behind every milestone, while spotlighting its curated solitaire gifti...

Abaran’s Women’s Wednesday Campaign Turns Names into Retail Engagement

Abaran Timeless Jewellery’s Women’s Wednesday campaign uses personalised name-led social media posts to promote its women-focused jewellery collection, combining emotional recall,...

PMJ Jewels Launches ‘Go Vote, Get Inked’ Campaign to Celebrate Democracy in Tamil Nadu

PMJ Jewels has introduced its “Go Vote, Get Inked” campaign in Tamil Nadu, offering ₹5,000 instant discounts to customers who show proof of voting. The initiative combines custome...

Meralda Jewels Collaborates with TWC Social to Celebrate Sibling Bonds in the ‘Koode Pirannavar’ Campaign

In an inspiring collaboration with TWC Social, Meralda Jewels unveils the Koode Pirannavar campaign, celebrating the unbreakable bond between siblings

PGI India Launches Platinum Season of Love 2026 to Drive Retail Demand Across Categories

Platinum Guild International (PGI) India has rolled out Platinum Season of Love 2026, a nationwide retail activation running from April 17 to May 31. The initiative focuses on dri...

BlueStone Uses Bhoot Bangla Association to Drive Thematic Marketing

BlueStone collaborates with Bhoot Bangla, using a themed digital video to connect jewellery storytelling with film-led marketing

CAD/CAM Skills Become Key to Jewellery Machinery Hiring

The rise of digital manufacturing is reshaping hiring priorities, with growing demand for professionals who can manage design software, machine programming, and workflow integrati...

PNG Jewellers Rolls Out Akshay Tritiya Campaign with BhaDiPa, Focuses on Sibling Gifting

PNG Jewellers partners with BhaDiPa for its Akshay Tritiya campaign, blending humour with emotion to highlight sibling gifting

Indriya Unveils ‘Bada Shagun, Bade Offers’ Campaign for Akshaya Tritiya with Aditi Rao Hydari

Indriya launched its Akshaya Tritiya campaign, led by Aditi Rao Hydari, with the tagline ‘Bada Shagun, Bade Offers.’ The campaign celebrates women’s love for jewellery while promo...

Dhirsons Jewellers Launches ‘Sone Ka Rishta’ Campaign Highlighting Gold as a Generational Legacy

With an emotional narrative, the brand encourages consumers to view jewellery as a generational asset, backed by festive incentives and handcrafted designs

Candere by Kalyan Jewellers Unveils New Solitaire Campaign Featuring Shahrukh Khan

The campaign highlights how a small piece of jewellery can make a big difference in life’s special moments, offering a meaningful connection to its audience

De Beers Group Advances ‘Love, From Dad’ Campaign with New Diamond Designs

De Beers Group expands its ‘Love, From Dad’ campaign with new natural diamond designs for second ear piercings, aimed at increasing retail sales. The initiative, supported by INDR...

Kisna Unveils ‘Khushiyon Main Nivesh’ Campaign for Akshaya Tritiya, Celebrating Everyday Joy

The emotionally driven campaign highlights jewellery as a lasting part of meaningful moments, reinforced by a strong narrative and relatable storytelling